Paid Social is a good way to target potential customers via Social Media. With Paid Social it all depends on your end goal; Brand Awareness, Converting Leads, Looking for Staff, Selling Products, the list goes on. Our Digital Marketing team is upfront and honest about how you should spend your money to target the right people. We will research into your industry or marketplace and build campaigns that target the right customers and maintain it all for you.
Social Media Management
The world we live in revolves around the digital marketplace. Most of your potential customers are active on social media, and if you aren’t marketing across the platforms you’re missing out on valuable sales. We offer digital marketing packages across all social platforms as part of our services. There are several ways that digital marketing affects your brand identity, how your company is viewed by potential customers and who then identifies with your brand.
Have you ever been on the social media of a celebrity or someone with a large following, and they are showing off a product or service (potentially with a discount) ending the post with #ad. This is Influencer Marketing, companies or brands use these influencers to reach a niche audience, for example if someone has a large following because they’re a cook, cookery brands will pay this influencer to share content to their followers to generate leads / purchases / brand awareness. Are you a brand or company that is looking to target a certain demographic of people? Our Digital Marketing Team can manage this for you.
Search Engine Optimization
SEO, Search Engine Optimisation (some people call it Google Rankings) is a way to increase traffic to your website by strategically planning the search phrases you would like to rank (appear) for and then implementing these phrases throughout the back end / front end (behind the scenes) of your website. This can include improving site speed, making sure everything is responsive and creating on-going content
Pay Per Click (Google Advertising)
If someone mentions PPC to you, it means Pay-per-click, this is a form of Digital Marketing where advertisers (people who are promoting a product or a website) pay a fee every-time the ad is clicked on, if you are looking for a quicker process of generating traffic, PPC is a quicker way rather than doing it organically.
Content Marketing is all about creating valuable and interesting content to generate interactions and visitors to your website or your business in general. For example, people may develop blog posts that people can collect tips from, quizzes that people can interact with, or videos that visitors can watch.